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Formidable - Bold

BOLD:(Noun) A willingness to take risks; confident and courageous.

A water-based pomade for men with great control and a firm hold.  Ideal for slick styles, with an easy application and washout.


  • Scoop a fingernail-sized amount of product into your palm.
  • Rub Palms together until the product is evenly distributed.
  • Apply to damp hair for easy application or dry hair for more volume and less shine.
  • Layer in more product if required, but do so in small scoops.
  • Wash out with water and, if required, a small amount of shampoo